DollarRangeAUM % CFP® & CFA Time Included
(Additional a la Carte Time Available For Purchase)
$50,000$99,9990.55%30mins
$100,000$249,9990.45%1 Hours
$250,000$499,9990.40%2 Hours
$500,000$999,9990.35%3 Hours
$1,000,000$1,500,0000.30%4 Hours

An Equation Doesn’t Care About Your Financial Future, But We Do

Get The Returns You Deserve!

You not only get the low-cost and efficiency of our powerful robo “advice” investment and rebalancing platform, but also the as-needed wisdom and guidance of a human Chartered Financial Analyst (CFA) and a CERTIFIED FINANCIAL PLANNER professionaltm. Your financial future is too important to leave to an equation.

Our technology can lead to higher returns by:

  • Helping you lower taxes
  • Lowering fees
  • Proactively diversifying your portfolio
  • Providing easy access to academically sound evidence-based portoflios

Because investment management is one piece of a whole financial pie, we often include it in our affordably priced retainer-based model. But we also realize many clients only want to take advantage of our tailored evidence-based portfolios with no other financial planning; as a result, we offer them to you at prices that in many cases are lower than robo-advisors but you also get:

  • A trusted low-cost name in brokerage, TD Ameritrade, as custodian
  • 1.5-hour initial meeting with a Chartered Financial Analyst (CFA) where we:
    • Educate on the role of diversification and risk
    • Educate on asset allocation
    • Help setting goals
    • Help choose which tax feature is right for you
    • Review your risk tolerance
    • Review our evidence-based portfolios
    • For some asset levels:
      • Mark can even tailor your portfolio
      • Mark can even create your own target-date fund!
    • Help picking the portfolio that is best for you!

Min of $50,000; Max of $1,500,000

You Have Access To:

  • Sona’s evidence-based portfolios (Mark is an approved Dimensional Fund Advisor)
  • Blackrock portfolios
  • SRI & ESG Portfolios (Socially Responsible)
  • Additional CFP® time (can be purchased a la carte on an hourly basis, as needed)