Be Financially Fit & Focused


Comprehensive Planning, Ongoing Planning and Coaching, And Asset Management For One Year.

Costs


The initial one-time planning fee is $500 to $2,199, depending on complexity, with a yearly retainer that can be paid monthly or quarterly. Fees will be reassessed annually based on portfolio value, if the relationship were to continue longer than one year.


The reason we offer a one-year commitment is because many clients wish to manage their investments themselves but need professional help getting started. The one-year timeframe allows time for professional and proper financial planning construction, execution, teaching, and coaching. It may also give the client a chance to try us out, and make sure we are a good fit.

DollarRangeOne-Year Retainer RangeAssets Under Management (AUM) Equivalent Fee
$0$249,999$1,200-$3,0000.48%-1.20%
$250,000$499,999$3,000-$3,5000.60%-0.70%
$500,000$749,999$3,500-$4,0000.47%-0.53%
$750,000$999,999$4,000-$4,5000.40%-0.45%
$1,000,000$1,499,999$4,500-$5,0000.30%-0.34%
$1,500,000$1,999,999$5,000-$5,5000.25%-0.275%
$2,000,000$2,499,999$5,500-$6,0000.22%-0.24%
$2,500,000$2,999,999$6,000-$6,5000.20%-0.22%
$3,000,000$3,499,999$6,500-$7,0000.186%-0.20%
$3,500,000$3,999,999$7,000-$7,5000.1625%-0.1875%
Over$4,000,000Call Sona Financial

Many clients ask why a retainer model instead of an Assets Under Management (AUM) or commission-based model? While we do offer an investment-management-only option based on AUM, our retainer model is actually much lower cost than most AUM models and allows you to hold the assets where you want to hold them. This gives you the advantage of professional management and integration with your financial plan, but also the control and the freedom to do what is best for you.


In addition, the old commission model of commissions of 4%-12% interjects conflicts of interest and rarely come with real, honest advice. When incentives are not aligned with the client’s best interest, the cost to the client can be devastating and not spotted until it is too late.

Although our AUM Fees run from 0.25%-0.85%, the AUM fee at a typical traditional financial services firm is between 1%-2%, this means a family with $500,000 in assets will pay between $5,000 and $10,000 per year, usually with no financial planning included. In addition, there may be conflicts of interest since they have to hold the assets to charge a fee or sell a commissioned product.

Other Typical AUM Examples:



  • $250,000 family would pay between $2,500 and $5,000
  • $750,000 family would pay between $7,500 and $15,000
  • $2,000,000 family would pay between $20,000 and $40,000

Most households don’t really know much they are paying in fees or the conflicts of interest associated with the investment choices that are made for them. We can manage assets through our custodian, TD Ameritrade, or with limited power of attorney at the firm of your choice, doing our best to limit any conflict of interest.


Fit & Focused is perfect for the client looking to have clarity and fitness around their financial life. Like running a race, financial fitness is about making the most of what the client has. The confidence, peace of mind, and time saved with this ongoing service, will allow the client to focus what really matters to them.

What’s Included?


Financially Fit & Focused is a retainer-based package. You can expect the following:

  • Connector.Connector.

    Two to four 60-minute meetings (in person or virtual) where we conduct a full analysis of goals, current financial status, and limitations/hurdles.

  • Connector.Connector.

    A 60-minute call/meeting to deliver 20-45 pages of financial planning recommendations, actions items, and a prioritized “To-Do” list.

  • Connector.Connector.

    A 45-minute check-in phone call within one month of the recommendations delivery.

  • Connector.Connector.

    Ongoing check-ins via phone or e-mail for accountability, encouragement and to address changes along the way.

  • Connector.Connector.

    A CFP® the client can reach out to as your situation changes or for any questions you may have.

  • Connector.Connector.

    A CFA managing their investments, either at other institutions or with Sona’s Dimensional-based portfolios, custody at TD Ameritrade

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